Social Media

EAST HANOVER, N.J. -- Honey Maid is embarking on the third year of its "This Is Wholesome" campaign, appealing to consumers with stories of families who have been brought closer together through one thing: acceptance.

SOUTH DEERFIELD, Mass. -- The world's largest manufacturer of premium scented candles is taking consumers on a trip to Margaritaville.

Yankee Candle Company has teamed up with the fast-growing lifestyle brand in the United States to launch the Margaritaville Collection. Candles including Jamaican Vacation, Lime & Sea Salt, Pineapple Breeze, and Mother Ocean await shoppers at retailers nationwide. 

PRESTON, Wash. -- The makers of a leading zero calorie beverage are expanding the brand by launching a new flavor, special edition bottle and charity partnership with a big NBA star.

BOSTON -- When it comes to buying products, consumers are particular about who and what they trust to get advice.

According to a survey of nearly 14,000 adults conducted in early March by social retail technology provider Collective Bias, Facebook and YouTube are the most persuasive social channels for consumer purchases. About 19% of consumers find Facebook to influence their purchasing decision most, with YouTube coming in second at nearly 18%. YouTube is especially popular with men (23%) compared to women (14%).

DEERFIELD, Ill. - Walgreens on Monday announced its returns as the exclusive retail partner of the second annual Red Nose Day, helping raise funds to fight kids' poverty. The campaign's iconic Red Noses - which people wear in support of the official Red Nose Day on Thursday, May 26 - returned to store shelves at Walgreens and Duane Reade locations nationwide this morning, officially kick starting the nine-week charitable campaign.

ENGLEWOOD CLIFFS, N.J. -- Leading male personal care brand AXE has come up with a new and creative way to launch its newest fragrance.

AXE is rolling out a new video series called "Shower Thoughts," which highlights the creative thinking guys do in the shower. Each video shows how the shower – when combined with the fragrance of new AXE Black Body Wash – is more than just the place they get clean. It's where guys can unwind, recharge, and reconnect with their true selves to foster original and creative ideas.