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PALM BEACH, FLA. — Sunday evening at the NACDS Annual Meeting, Paris Presents held a cocktail reception at the Breakers Hotel Beach Club Room featuring makeup sensations Samantha and Nicola Chapman. The two sisters rose to prominence via their YouTube Channel, Pixiwoo — the United Kingdom’s No. 1 beauty channel on the video sharing site.

Their Real Techniques by Sam & Nic line is the fastest-growing brush brand in the United States, having already become the No. 1 brush brand at Boots in the United Kingdom following the line’s 2011 launch.

ST. LOUIS -- Household product brand Better Life is launching the spring cleaning season with some tips, and an omnichannel sweepstakes with Target.

Ahold’s Giant Carlisle newspaper insert ad

Another category that represents strong growth opportunity within the OTC aisles is meal replacement bars. For the 52 weeks ended Jan. 24, sales of intrinsic health value bars totaled $2.3 billion, up 7.5% across total U.S. multi-outlets, according to IRI.

Although sales increases in hair care are not as dynamic as some other categories, retailers are enthused about the caliber of launches hitting shelves. Among those they are hoping will shake up sales are Garnier’s Whole Blends — nurturing formulas concocted to return health to hair — and TRESemmé’s new Beauty Full Volume.

Perhaps women are fatiguing of gels, or just want instant access to the coffin-shaped nails made popular by celebrities. Whatever the reason, retailers are seeing a spike in sales of artificial nails.

Despite the new emphasis on lips, eyebrows are still raising sales, especially as more brow taming products hit the mass market. To wit, eyebrow makeup sales rocketed 50% for the most recent 52-week period, according to IRI. In comparison, the eye category as a whole was held to low single-digit increases.

NEW YORK -- Ten-second mobile video ads have greater brand appeal and persuasion potential for millennial audiences, according to a report in Adweek. The magazine says a study conducted by IAB in partnership with Millward Brown Digital and Tremor Video found that brands running 10-second mobile video ads have greater appeal and persuasion potential with younger audiences. However, a slightly longer, 30-second spot did better with those between the ages of 35 and 54.