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  • Mondelez kicks off #PassTheLoveBack for soccer

    DEERFIELD, Ill. -- Mondelez is giving community soccer teams the All-Star treatment with a multi-brand campaign.

    The maker of OREO cookies, RITZ BITS crackers and CHIPS AHOY! cookies announced a continued commitment to soccer through the #PassTheLoveBack campaign. For the third straight year, this multi-brand program will leverage U.S. Women's National Team forward Alex Morgan and some of the most popular players and organizations in the sport – with a strong focus on rallying support for the local teams and communities who play and cheer the games coast to coast.

  • Dark and Lovely asks women to love their hair color

    NEW YORK -- Dark and Lovely is celebrating its popular Fade Resist Rich Conditioning Color with a new #LoveMyColor digital campaign.

  • Dove encourages women to embrace their beautiful hair

    ENGLEWOOD CLIFFS, N.J. -- Dove is launching an omnichannel campaign that aims to spread the message that all hair is beautiful.

  • Unilever brands help celebrate Latino trendsetters

    MIAMI -- Unilever's biggest brands kicked off the largest U.S. Hispanic social media and entertainment gathering in the country in Miami this month.

  • FDA targets smokeless tobacco in latest 'Real Cost' campaign

    SILVER SPRING, Md. - The U.S. Food and Drug Administration announced Tuesday it is expanding its award-winning “The Real Cost” campaign to educate rural, white male teenagers about the negative health consequences associated with smokeless tobacco use. For the first time, messages on the dangers of smokeless tobacco use – including nicotine addiction, gum disease, tooth loss, and multiple kinds of cancer – are being highlighted through the placement of advertisements in 35 U.S. markets specifically selected to reach the campaign’s target audience.

  • 'Jane the Virgin' brings her star power to John Frieda beauty line

    NEW YORK -- Just in time for frizz season (summer), John Frieda Hair Care is enlisting an award-winning actress for a new campaign called #FrizzFreeHairGoals.

  • Is your organization relevant?

    Intuit’s founder, Scott Cook, reminds us, “A brand is no longer what we tell consumers it is, it is what consumers tell each other it is.” Stories of your company culture, your leadership style and the quality of your sales organization are being passed around from customer to customer. Whether you like it or not, you’ve been branded. Customers are sharing stories around the campfire about their experience with you and your organization. Have some noticed that you talk too much or have difficulty listening?

  • Caress launches digital campaign fit for a queen

    ENGLEWOOD CLIFFS, N.J. -- Actress and musician Kat Graham is helping personal care brand Caress launch a new campaign that shows women how to activate their inner queen.

    Graham is partnering with the brand on a campaign – including original video content inspired by the dual personalities of its new Mystique Forever and Enchant Forever body washes – that invites women everywhere to join her in activating one's fragrance and inner royal.

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