The campaign celebrates the duality of beauty and spotlights how beauty enthusiasts are given the tools to express all parts of their identity through makeup artistry.
The multi-faceted collective aims to help consumers understand how to use each of the brand’s products to tackle their hair care needs from the comfort of their homes.
Inspired by the rustic allure of a cozy cabin retreat, the line’s color palette draws inspiration from the serene beauty of a vintage winter wonderland, the brand stated.
