Listen to DSN's "Capturing the Modern Male Shopper" webinar, which includes insights from Spotify, Reddit and Hawthorne to examine the next big trends, deep dive on marketing crossovers and more.
Being a purposeful brand can mean anything from donating profits from one SKU, reworking packaging to be more sustainable or creating campaigns to address mental health.
The limited-edition snack food is inspired by antibiotic-free ingredients that Perdue chickens eat, including corn, edamame and puffed wheat, the company said.