Sports Sponsorships

LOS ANGELES -- A popular diet soda brand is expanding its product portfolio to include energy and sparkling water beverages.

Zevia's new lines will complement the brand's existing 90% share of the natural zero-calorie soda market in the United States. Both product lines present an opportunity for the company to offer new beverage alternatives as consumers around the world are becoming increasingly aware of the health risks associated with excess sugar consumption.

EDEN PRAIRIE, Minn. - BiPro USA on Monday announced that it has signed basketball sharpshooter Rachel Banham to an endorsement deal. Banham started using BiPro last year while rehabbing from a torn meniscus and torn anterior cruciate ligament.

"Nutrition is very important to me," Banham said. "Having other injuries in the past, it's been huge for me to stay healthy. Drinking BiPro is really going to help extend my career and help me be able to play basketball for as long as I can."

SONOMA, Calif. -- As sales of jerky continue to explode, especially among millennials, a leading brand is launching a national bus tour to spread more #jerkylove.

Just in time for summer, KRAVE will be satisfying consumers' taste for adventure and breaking new ground with the inaugural KRAVE Better Tour. 

Hyland’s Leg Cramps was the Official Cramp Relief Partner of the Boston Marathon. A campaign called “Find Your Finish Line” encouraged runners to share their stories on #HylandsFYFL.

CAMP HILL, Pa. - Over Memorial Day weekend, the Rite Aid Foundation KidCent's program announced a three-year, $6 million commitment to Folds of Honor, a nonprofit organization based in Owasso, Okla., dedicated to providing educational scholarships to children of fallen or disabled service members.

Meijer is planning to turn 10 Michigan parking lots into destinations for summer street hockey for kids, according to the Associated Press. The big retailer says there will be an hour of instruction followed by a 30-minute game at 10 stores in July. (AP)

OAKBROOK TERRACE, Ill. -- Leading sour gummi brand Trolli is expanding its Weirdly Awesome campaign in new ways with brand ambassador and star hoops player James Harden.

The branch is launching a new episodic digital video series featuring Harden that showcases his basketball expertise in three unique and fun basketball clinic videos.