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Sports Sponsorships

  • Biotherm launching men's skin care line with David Beckham

    LONDON -- L’Oréal Luxe brand Biotherm Homme has named global superstar athlete David Beckham as its first skin care ambassador and plans to launch a new line co-developed with the star.

    Beckham has dabbled in the beauty industry since quitting soccer, but is now trying his hand in the trendy men's grooming category with L’Oreal.

  • Margot Robbie named new face of Calvin Klein Fragrances

    NEW YORK -- One of the stars of the highly anticipated summer blockbuster "Suicide Squad" has signed on to be the newest ambassador for Calvin Klein Fragrances.

    Coty announced Thursday that actress Margot Robbie will be featured in a new worldwide print and television advertising campaign for the brand's latest women's fragrance, deep euphoria Calvin Klein, which will debut globally in August, when "Suicide Squad" premieres.

  • 'The Big Hurt' named brand ambassador for Direct Digital's Nugenix

    CHARLOTTE, N.C. - Direct Digital on Thursday announced it has teamed up with Major League Baseball Hall of Famer Frank Thomas to promote its Nugenix brand, a dietary supplement male vitality product.
     

  • GSK partners with Kentucky Derby in Breathe Right promotion

    WARREN, N.J. - GlaxoSmithKine on Wednesday announced that Breathe Right brand has signed an official partnership with the Kentucky Derby and Derby-favorite Nyquist and will be onsite at the Kentucky Derby May 4 through May 7 to explain how the Breathe Right nasal strips work to help those who may suffer from nasal congestion breathe better, so they can sleep better. 
     
    Those attending the race can pick up free nasal strips from the Breathe Right brand booth at the event.
     

  • Heineken asks Millennials to #LiveTheirMusic

     

  • NBTY backs MET-Rx line extensions with extensive ad campaign

    RONKONKOMA, N.Y. - NBTY on Wednesday unveiled three new lines of innovative products across its MET-Rx portfolio. In addition to the product innovation, the brand is launching a full packaging refresh and a national advertising campaign. To help bring this to life, MET-Rx has partnered with Joey Bosa, a collegiate defensive end and one of the top projected 2016 football prospects.
     

  • Sundown Naturals launches 'Reach for the Orange' tour, television campaign

     
     
     
    RONKONKOMA, N.Y. - Sundown Naturals on Monday officially launched the "100% Goodness Tour" in support of goodness in all its forms. For three months the "Sundown Naturals 100% Goodness Tour" will travel cross-country to bring people together to celebrate wellness. 
     

  • Snyder's celebrates new pretzel pieces with giveaway

    HANOVER, Pa. --  Leading snack brand Snyder's is launching an irreverent campaign to celebrate its latest product and National Pretzel Day.

    On April 26, the brand will give away thousands of bags of Snyder's of Hanover Pretzel Pieces near baseball stadiums in eight cities around the country. Snyder's of Hanover street teams will be handing out three flavorful varieties – Honey Mustard and Onion, Hot Buffalo Wing and the newest sweet and salty flavor, S'mores.

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