Sports Sponsorships

DEERFIELD, Ill. — Walgreens and Roush Fenway Racing recenty launched a partnership to stage “The Race Around America” Interactive Promotion, presented by Balance Financial Prepaid MasterCard from Walgreens.

The multi-faceted campaign will be fueled by fan interaction and will culminate with the awarding of the grand prize — the fully-enhanced Roush Stage 3 Mustang used in the promotion by Roush Fenway drivers.

BETHEL, Conn. — Duracell released a third video for its "Trust Your Power" series, which aims to inspire by celebrating the enduring human spirit, featuring 34-year-old paralympic snowboarder Amy Purdy. In the video, Purdy shares her story and how she found inspiration in the aftermath of a tragic diagnosis.

Purdy, who is competing in the Paralympic Winter Games in Sochi, Russia, began snowboarding when she was 15 years old. At 19, she contracted bacterial meningtis, which ultimately led to the amputation of both legs, just below the knee.

LOS ANGELES — In the midst of the awards season, Procter & Gamble’s Gillette brand has inked a partnership with Variety magazine to place men’s grooming in the spotlight with the first-ever Leading Man Cam.

CARTAGENA, Colombia — This week, Procter & Gamble’s Oral-B and Crest 3D White brands announced a donation of $500,000 to benefit the Pies Descalzos Foundation, which was founded by recording artist and 3D White Global Ambassador Shakira.

DENVER — UrgentRx on Tuesday teamed up with the NFL's Denver Broncos, the NBA’s Indiana Pacers and Kroenke Sports & Entertainment — parent of NBA’s Denver Nuggets, NHL’s Colorado Avalanche and NLL’s Colorado Mammoth — to be the “Official Sponsor of Game Day Relief.”

DETROIT — The Detroit Lions and Walgreens earlier this week teamed up to tackle the flu in Detroit Public Schools. On Feb. 25 Walgreens, the official health and wellness partner of the Detroit Lions, will give Detroit Lions Academy students flu immunizations.

Students who choose to get flu immunizations will have the opportunity to participate in a Playworks recess session that includes special guest Detroit Lions running back Joique Bell.

Families — parents and siblings — of students are also welcome to receive complimentary flu immunizations.

CINCINNATI — Comedian Larry the Cable Guy has teamed up with Prilosec OTC to show racing fans that “You Can’t Beat Zero” by offering them great “Zero Experiences” at two top stock car races and a chance at winning Prilosec OTC’s hottest wheels: a “monster” utility vehicle.

NEW YORK — Budweiser on Wednesday revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.