Sports Sponsorships

CINCINNATI — Procter & Gamble’s Old Spice has revamped its lineup of men’s body sprays with new, first-in-category Re-fresh Technology, which promises to eliminate the need for guys to overspray or reapply throughout the day.

MONTREAL — L'Oréal Professionnel, a salon-exclusive brand, has tapped actress Kirsten Dunst — lead actress of Hossein Amini's thriller “The Two Faces of January,” to be released in 2014 — to be its very first L'Oréal Professionnel spokeswoman. Dunst will embody the upcoming launches of Beach Waves and Absolut Repair Lipidium. 

GLENDALE, Calif. — For peanut butter cup lovers, the New Year will mark not only a fresh start but also a chance to dig into Butterfinger's newest confection. The new Butterfinger Peanut Butter Cups, which offers a fresh spin on the classic peanut butter and chocolate combo, are now shipping to stores nationwide and will be available beginning in January.

DAYTONA BEACH, Fla.— Coca-Cola was honored on Thursday with the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon, which was held in the Encore Ballroom at Wynn Las Vegas. This makes Coca-Cola a three-time recipient of the award.

Coca-Cola, using an immersive integrated marketing strategy, engaged fans, customers and employees across nearly every facet of NASCAR, including promotions, public relations, online, social media and retail.

NEW YORK — Green Pharmaceuticals has drummed up some brand awareness for its SnoreStop stop-snoring solution with a controversial ad on Sunset Blvd. in Los Angeles, The Daily News reported last week. 

MEAD, Wash. — Movit Energy Gummies recently launched its signature product targeting active sports enthusiasts with an energy product in gummy format. 

Movit comes in a snack-size packet typically containing 11 gummies, which altogether contain 60 calories, in one of two flavors — citrus or berry. The proprietary formula includes such ingredients as Brazilian guarana, co-enzyme Q10, D-ribose, vitamin C, taurine, protein and a full complement of B vitamins.

The energy formula meets high school and NCAA guidelines, the company stated.

BOSTON — Baseball champions David Ortiz and Shane Victorino had their beards trimmed and shaved by Gillette on Nov. 4 to mark the end of the 2013 season. So what happened to those champion chops? Are they making their way down the drains of Gillette’s World Shave headquarters? Have they been flushed out into the Atlantic? No.

WOONSOCKET, R.I. — CVS Caremark and the New England Patriots teamed up for an early Veterans Day tribute on Nov. 9 at Gillette Stadium’s Dana-Farber Field House.