Sports Sponsorships

NEW YORK — SoftSheen-Carson’s Dark and Lovely hair care brand for women of color has teamed up with Black Girls RUN! as their exclusive beauty sponsor for 2014.

The mission of Black Girls RUN! is to become the leading resource and inspiration for generations of African-American women seeking to develop and maintain a healthy lifestyle.

LOS ANGELES — Revlon, the Entertainment Industry Foundation and Lilly Tartikoff have announced the 21st annual EIF Revlon Run/Walk for Women. Revlon brand ambassador Emma Stone will host the 2014 event in New York on May 3, and Revlon brand ambassador Halle Berry, along with Christina Applegate, will host in Los Angeles on May 10.

ATLANTA — Sprite, a beverage from Coca-Cola Co., has created a new flavor with the help of NBA star LeBron James. The limited-edition Sprite 6 Mix combines the traditional taste of Sprite with a splash of cherry and orange flavor. The beverage, as well as the packaging graphics and product name, were co-developed to reflect James' style and taste preferences.

SAN DIEGO — Pro golfer Maiya Tanaka has inked an endorsement deal with Katherine Cosmetics, a new entrant into the cosmetics and beauty industry founded by Katherine “Annie” Finch, a 23-year Estee Lauder veteran.

Tanaka will be featured as a brand ambassador for Katherine Cosmetics in trade, print and online advertising for the company’s K-Sport Beauty product line. Tanaka will make numerous appearances on behalf of Katherine Cosmetics as part of the current Symetra Tour season.

ENGLEWOOD CLIFFS, N.J. — To help guys during March Madness, Unilever’s Dove Men+Care is running throughout the 2014 NCAA Men’s Division I Basketball Championship a new campaign that will shine a spotlight on basketball’s top decision makers to show sports fans that Dove Men+Care is an easy decision for men’s grooming routines during game day and beyond, the manufacturer has announced.

FARMINGTON HILLS, Mich. — Living Essentials, distributors of 5-hour Energy shots, announced that it is sponsoring Mexican soccer star Oribe Peralta, striker for the Mexican National Team and MX Santos Laguna team. This marks the first time 5-hour Energy has worked with a professional soccer player.

NEW YORK — Kind Healthy Snacks announced the release of Strong & Kind, the brand's first snack line and movement bent on changing the way people view strength and kindness. Strong & Kind packs 10 g of natural protein and ingredients like whole almonds, seeds and legumes. Consumers will be able to pick from five flavors: Honey Smoked BBQ, Honey Mustard, Roasted Jalapeño, Hickory Smoked and Thai Sweet Chili.

FAIRFIELD, Calif. — Jelly Belly Candy Co. is back with its latest installment of Jelly Belly Art, in which vivid mosaic-like portraits are made from thousands of Jelly Belly jelly beans. The subject of the portraits focuses on endangered species in nature, bringing creatures like the Hawksbill Sea Turtle and the Giant Panda to life through Jelly Belly's signature confections.