Sports Sponsorships

HAYWARD, Calif. Prince of Peace Enterprises on Thursday announced its sponsorship of the 15th annual Susan G. Komen Miami/Ft. Lauderdale Race for the Cure under its Tiger Balm external analgesic brand.

W.F. Young recently updated its packaging graphics across its Absorbine Jr. external analgesic line that not only will serve to contemporize the brand, but also will play off the company’s heritage of developing pain-relief products for horses and the potency of the product (i.e., “strong enough for a horse”).

ENCINO, Calif. The InterMedia Group of Cos. on Wednesday announced that ExtenZe spokesman Jimmy Johnson, Fox NFL Sunday host and newest "Survivor" castaway, will participate in a new round of commercials that will relate stories of what some of his colleagues in sports and the broadcast booth have said to him since he joined up with ExtenZe.

And to top off the 30-minute spot, Johnson's wife Rhonda Johnson makes an appearance with her own brand of repartee.

BATTLE CREEK, Mich. Kellogg has kicked off a contest that celebrates sharing the brand's Frosted Flakes cereal with friends and loved ones.

The Share What You Love about Kellogg's Frosted Flakes contest will give one lucky adult and his or her kids the opportunity to win a VIP sports practice session with former New York Yankee Tino Martinez. In addition, the winners will have a delicious breakfast with Kellogg's Frosted Flakes and Tony the Tiger.

PHILADELPHIA GlaxoSmithKline has tapped soccer star Mia Hamm for its public health campaign to emphasize the need for adults to make vaccinations part of their overall health-and-wellness goals.

GSK's Give Your Health a Shot campaign underscores the need for adults to receive vaccinations as a preventative measure to protect their health. The campaign announcement followed the pertussis (whooping cough) outbreak that has affected California.