Sports Sponsorships

CINCINNATI Febreze has kicked off its Game Day Freshness Tour with the help of the National Football League to share favorite game-day traditions, home freshening tips and recipes with football fans nationwide.

BARRINGTON, Ill. OMI Industries, the manufacturer of odor abatement solutions, announced its sponsorship of the 2010-2011 Chicago Bears football season.

OMI Industries said its Fresh Wave brand will be part of an integrated marketing strategy that unites the football team with Fresh Wave. Everything from the Chicago Bears' locker rooms to the suites at Soldier Field will be outfitted with the eco-friendly Fresh Wave odor-eliminating solutions, OMI Industries said.

JACKSONVILLE, Fla. Winn-Dixie and the Jacksonville Jaguars have launched a co-branded bottled water that will be sold exclusively at Winn-Dixie and SaveRite stores.

HACKETTSTOWN, N.J. Mars Chocolate North America is hosting a Dove chocolate football party in New York's Times Square on Monday to kick off the 2010 NFL season.

The event will showcase new ways for fans and non-fans alike to enjoy the football season by inviting women to make his football time her "me time" with silky smooth Dove chocolate. The event will be co-hosted by Holly Robinson Peete, actress, philanthropist and wife of former NFL quarterback Rodney Peete.

CINCINNATI Skin care brand Olay has named singer-songwriter Carrie Underwood as its first-ever North American celebrity brand ambassador.

Underwood joins a list of well-known Olay brand ambassadors around the world, including actress Maggie Cheung in greater China, singer and actress Lucero in Latin America and actress Thandie Newton in the United Kingdom.

NEW YORK Sports icon and humanitarian Billie Jean King has been named a co-founder of Mission Skincare, a line of athlete-engineered skin care products.

King is the latest sports legend to join forces as co-founder of the brand.

King joins a team of celebrated athletes who also serve as co-founders, including golf pro Sergio Garcia, tennis star Serena Williams, two-time MVP league Steve Nash, MLB All Star David Wright and two-time Gold Medal soccer player Mia Hamm, among others.