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Sports Sponsorships

  • Eagle Pack named sponsor of 2011 Iditarod Trail Sled Dog Race

    TEWKSBURY, Mass. — A natural pet food brand has been named the official dog food of an upcoming sled dog race.

    Eagle Pack said it would sponsor the 2011 Iditarod Trail Sled Dog Race, which runs from Anchorage to Nome, Alaska. As the official dog food sponsor, Eagle Pack will supply food along the trail, and will dedicate funds to the health and care of the Iditarod dogs.

  • Tortilla touchdown

    DALLAS —Frito-Lay continues its commitment to college football fans with a new, limited-edition football-shaped version of its classic tortilla chips. The game day-inspired chips’ hearty texture makes them naturals for dipping. The chips are available in 12-oz. bags and carry a suggested retail price of $3.99.

  • Head & Shoulders honors Brian Bosworth for iconic hair

    CINCINNATI Procter & Gamble's Head & Shoulders hair care brand has crowned National Football League legend Brian Bosworth "Most Iconic NFL Hair of All Time."

  • Perform pain reliever sponsors Rock ‘n’ Roll Marathon Series

    AKRON, Ohio Hygenic/Performance Health on Tuesday announced its Perform pain-reliever brand will be the official external analgesic for the 2010-2011 Rock ‘n’ Roll Marathon Series.

     

  • A 'Giant' becomes the face of New Leaf

    OLD TAPPAN, N.J. New Leaf introduced New York Giants wide receiver Steve Smith as its new spokesman, marking the company's first celebrity endorsement.

    Smith inked the multiseason endorsement agreement with New Leaf, the maker of iced tea and lemonade beverages, on Nov. 1. He was introduced to New Leaf at a promotional signing appearance in 2009.

  • Dr Pepper scores with football fans

    PLANO, Texas In line with its football-themed campaign, Dr Pepper has partnered with Electronic Arts to develop "Dr Pepper Football," an interactive computer-based video game.

  • Brioschi Pharmaceuticals to revitalize Brioschi heartburn-relief brand

    FAIR LAWN, N.J. Brioschi Pharmaceuticals International last month announced its intent to revitalize the Brioschi heartburn-relief brand. The company is pitting substantial capital into a marketing plan that incorporates everything from trade promotions, sampling and healthcare professional recommendations to newspaper advertising, digital marketing and sponsorships, the company stated.

     

  • Prilosec OTC taps two football stars for Living Proof campaign

    CINCINNATI Procter & Gamble on Tuesday announced the signing of two NFL offensive linemen — New York Giants’ David Diehl and Minnesota Vikings’ Anthony Herrera — as spokesmen of the frequent-heartburn remedy Prilosec OTC. The two NFL players will be part of the Prilosec OTC Living Proof campaign to share their heartburn protection stories over the course of the 2010-2011 NFL season.

     

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