Sports Sponsorships

NEW YORK — Procter & Gamble and popular NFL broadcaster John Madden will be generating exposure for the Prilosec OTC brand with P&G’s sponsorship of the second annual Madden Most Valuable Protectors Award, presented by Prilosec OTC. Voting started Thursday morning.

The award honors the NFL's best offensive line for the 2010 NFL regular season. Fan voting, which will be available through Jan. 21, serves as the final piece in determining this season's “best protectors” in the NFL.

FOSTER CITY, Calif. — The FRS Co., the manufacturer of FRS Healthy Energy products, on Tuesday named Denver Bronco first-round pick Tim Tebow to its FRS Healthy Energy team as its latest professional athlete spokesman.

"I am excited to officially be a part of the FRS team," Tebow said. "I use their products regularly and can honestly say that I believe FRS has helped me perform at my best on and off the field. I look forward to sharing my FRS story with fans and spreading the word on this amazing brand."

WOONSOCKET, R.I. — The work of 62 nonprofit organizations in Rhode Island and Massachusetts received a boost with support from funds generated by the 2010 CVS Caremark Charity Classic.

CVS Caremark's chairman and CEO, Tom Ryan, along with PGA Tour Professionals and CVS Caremark Charity Classic co-hosts Billy Andrade and Brad Faxon, presented more than $1.3 million to area charities at the company's customer support center headquarters.

CINCINNATI — Procter & Gamble brands Vicks DayQuil and Vicks NyQuil last week kicked off its “Search for the Most Dedicated NFL Fan” — a new Facebook contest featuring two tickets to Super Bowl XLV as the top prize.

P&G has partnered with New Orleans Saints quarterback Drew Brees to help get the word out about the contest.

Fans who visit Facebook.com/NyQuil will choose the finalist they feel is most deserving of the two Super Bowl tickets and embodies the spirit of the most dedicated fan among 32 fan finalists, one from each NFL team.

MUSKEGON, Mich. — "The Billboard Family," a family of four that has attracted national media attention for donning sponsored T-shirts, wearing them all around the St. Louis area and then plastering that day’s photos all over such social media sites as Facebook, Flickr and YouTube, has gained an exclusive sponsor for the baby Billboard that’s on the way.

OLD TAPPAN, N.J. — New Leaf's line of lemonades was recognized at the BevNet Live Winter 10 forum.

New Leaf took home the best of 2010 noncarbonated beverage award for its four lemonades, which are made with 6% to 10% of real fruit juice, the company said.

BevNet Live 10 is a premier beverage industry event that was held in Santa Monica, Calif., this week.

Last month, New Leaf announced it tapped New York Giants football wide receiver Steve Smith as its first celebrity spokesman.

WASHINGTON — Procter & Gamble has inked a multiyear partnership with National Hockey League star Alex Ovechkin to serve as a Gillette brand ambassador.

Ovechkin will appear in advertising and marketing in support of the men's grooming brand in Russia and Eastern Europe, and will collaborate with Gillette to create charity programs that will contribute to youth hockey development in the region, as well as the Washington, D.C., area.

ATLANTA — Razor bump eliminator Bump Patrol has announced the debut of its "Smooth Crew" as part of an education campaign to help wipe out razor bumps, a common shaving problem, particularly among men of color.