Famous males, spike sales?Travis Kelce and other famous males emerge as trendsetters in the grooming category. Grown Alchemist departs L’Occitane Group, moves to private ownershipFollowing the transaction, Grown Alchemist will focus on large-scale partnerships and activations in lifestyle, music and retail to help drive international growth in key markets. Southeastern Grocers earns recognition from Newsweek for trustworthiness Southeastern Grocers was named one of America’s most trustworthy companies. Walmart's Rich Lehrfeld discusses Walmart Connect's impact Lehrfeld provided a few examples of what the retailer is doing this year to help brands connect with customers. Muscle Milk rolls out Plant Protein line with athlete-focused campaign The brand’s new Plant Protein Shakes, which come in chocolate and caramel vanilla flavors, contain 25 to 30 g of protein per container. Storm Reid named Kiss Colors & Care brand partner Emmy-Award-winning actress Storm Reid is joining the Kiss Colors & Care family as its new brand partner. Dial’s ‘Dial Up Your Day’ campaign levels up alongside Melissa Fumero Originally launched in 2023, the updated iteration of the initiative features a new video showcasing the actress alongside new products. BIC EasyRinse reunites with ‘Vanderpump Rules’ star Ariana Madix Madix is a featured guest on the ‘Unclogged Era’ podcast, where she shares how the brand’s products aid in her personal care routine. Dark & Lovely sheds light on diversity, inclusion in gaming with ‘The Sims’ and Ebonix partnership Dark & Lovely’s latest initiative is raising awareness of the lack of diversity in the gaming industry and also working to help create new tools for Black gamers to express themselves in virtual worlds. Tylenol debuts Easy to Swallow pill Tylenol Easy to Swallow is a new pain-relief pill designed specifically for people who dislike taking pills or have trouble swallowing. First Previous 77 78 79 80 81 Next Last
