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Report: OTC recalls mean new opportunities for smaller market players
PARSIPPANY, N.J. — Product recalls over the past two years have eroded consumer trust in over-the-counter drugs; however, those same recalls represent opportunity for smaller market players to gain exposure and build brand awareness, wrote Laura Mahecha, industry manager for health care at research firm Kline, in an online report issued Wednesday. In addition, private-label brands and “natural OTCs” are enjoying strong growth.
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Green cleaning products in the red
NEW YORK — Market share for many environmentally friendly cleaning products has suffered in a tight economy, when consumers are more likely to choose products based on price.
Independent brands, such as Method and Seventh Generation, have held on to their sales. “The consumers for those brands are usually early adopters who have a higher income and are less likely to shop price,” one industry analyst said.