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New Mintel research sheds light on customer-loyalty program relationship
CHICAGO Instant gratification translates well among customers that seek incentives for their participation in loyalty programs, according to new research.
Mintel found nearly half (47%) of consumers surveyed said that instant redemption opportunities motivated them to use a particular loyalty program more than others. Such incentives as cash-back opportunities would be a deciding factor, 36% of respondents said.
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Report: Initiative to deregulate liquor sales fails in Washington state
SEATTLE — A ballot initiative in Washington to deregulate liquor sales has failed, while another appears to be headed in the same direction, according to published reports.
The Seattle Times reported Wednesday that Initiative-1105, which would abolish state liquor taxes and require retailers to buy liquor from distributors, failed with less than 37% of the vote. A second initiative, I-1100, which mass merchandiser Costco had strongly promoted, had around 48% of the vote with more than half the votes counted, according to the Times.