ROCKVILLE, Md. — Litter for small dogs could become the next wave of in-demand items by pet owners, according to market research firm Packaged Facts. The company reports that despite the cat litter market being at $2.8 billion, it holds an opportunity for sales growth that does not depend entirely on felines.
Canines weighing under 25 pounds could be the next target, considering 12% of U.S. households own dogs weighing under pounds, while 43% have ones weighing between 8-24 pounds — making them the most popular household pet in the nation.