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Nielsen: Digital shopping to drive holiday sales in 2016
As shoppers use more devices to shop their favorite brands, it is not surprising that digital shopping will drive retail holiday sales.This message was delivered in Nielsen's 2016 holiday trend report, which tapped 1,159 adults aged 18 years and older. As of Nov. 11, online shopping was outpacing in-store visits, with 58% of shoppers already purchasing their holiday gifts online compared to 40% that went to big-box retail stores, and 25% who visited department stores.Study: Hispanics showing more caution about holiday spending
BOCA RATON, Fla. — Hispanics are more cautious about their holiday spending this year, with one in five saying they will not be shopping at all, according to a national survey by the Florida Atlantic University Business and Economics Polling Initiative.