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Similac introduces first-ever mix-ins for toddler foods
ABBOTT PARK, Ill. -- Leading baby brand Similac is launching a new supplement that is designed to mix into toddlers' favorite foods like yogurt, oatmeal and macaroni and cheese.
Report: Mars launches Snickers, Mars protein bars in UK
Mars is looking to leverage the popularity of protein bars by launching two new protein bars under its Mars and Snickers brands in the UK. According to UK newspaper the Express, the two new bars are just 200 calories and have the nutritional profile you would expect from a protein bar (but with the taste of a Snickers or Mars bar). (Express)

Market Track taps Nielsen exec to bolster analytics offer

CHICAGO - Market Track on Thursday named Dennis Moore as the company’s new president.

Moore joins Market Track having spent the last 12 years in various leadership positions at Nielsen, where he was most recently president of Nielsen’s professional services division. Market Track was looking to bolster leadership with a strong industry veteran that could harness the firm’s big data assets to shape how advertisers, marketers and brands use this data to improve the return on their marketing investments.
Nestle calls on FDA to issue lower sodium targets

WASHINGTON -- Nestle, the world's largest food and beverage company, announced Thursday it is accelerating sodium reduction efforts and is calling on the FDA to issue new voluntary targets.

Nestle says it is committed to helping people consume no more than 2,000 milligrams of sodium per day, as recommended by the World Health Organization (WHO) – a target that is lower than the current U.S. Dietary Guidelines recommendation of 2,300 milligrams per day.
Pepsi brings emoji fever to beverage aisle

PURCHASE, N.Y. -- Pepsi has kicked off an unprecedented global campaign that speaks to consumers in today's most popular language: Emoji.

The brand's PepsiMoji campaign invites fans across the U.S. to #SayItWithPepsi this summer. Emoji-clad bottles and cans are already hitting stores, where over 1 billion bottles and cans around the world will feature the emojis.
Mars Petcare launches cross-brand campaign

NASHVILLE, Tenn. -- Mars Petcare is launching a new campaign to encourage consumers to ad wet food to their dog's dry kibble.

The company's new campaign features its four CESAR, PEDIGREE, NUTRO and IAMS pet brands and aims to increase the overall awareness of wet dog food (and growth of the category) by encouraging dog owners to mix in wet food with dry kibble.
Raid rolls out early-detection product for bed bugs

RACINE, Wis. -- Raid is tackling the growing bed bug problem in America with a new product that detects the insects before a large-scale infestation can occur.

The new Raid Bed Bug Detector & Trap rolling out at retailers nationwide enables consumers to see evidence of bed bugs before an infestation occurs.
Parents on a mission to disrupt the frozen novelty aisle

LAGUNA BEACH, Calif. -- A Southern California brand committed to "Putting Fruit First" has expanded product distribution for its frozen fruit bar line to almost 100 stores across the U.S.

Modern Pop frozen fruit bars are primarily made from fruit. The idea originated after founders and new parents, Julie and Brad Podolec, failed at several attempts to find a frozen fruit bar they felt comfortable giving their teething infant. Options in their grocer's freezers fell short. They contained too much sugar, not enough fruit and too many hard to pronounce ingredients.
Barefoot launches wine spritzer in cans

MODESTO, Calif. -- Growing wine brand Barefoot is giving wine drinkers a reason to look forward to summer with the launch of Barefoot Refresh Spritzers in convenient and portable cans.
Heineken asks Millennials to #LiveTheirMusic