Center Store

Batteries for health devices boom
The growing senior market is fueling the sale of hearing-aid batteries and specialty batteries for health and fitness devices.
Febreze launches Allergen Reducer
CINCINNATI — In time for spring allergy season, Procter & Gamble has introduced Febreze Fabric Refresher Allergen Reducer, a product that eliminates odors and reduces up to 95% of inanimate allergens from pollen, pet dander and dust mite matter that can become airborne from fabrics after making their way into the home.

For the launch, P&G has partnered with The Weather Channel’s newest anchor, Sam Champion, to educate consumers on the connection between the outdoor pollen count and allergens in the home.

Bounce adds new fabric care product to the mix

CINCINNATI — Bounce, a brand from Procter & Gamble, announced the launch of its first-ever, in-wash fabric care product, Bounce Bursts. The product comes in a bead form that gives consumers control over the amount of scent they would like to add to their wash.
Yankee Candles expands popular Man Candles collection

SOUTH DEERFIELD, Mass. — Yankee Candle Co. announced the debut of two new fragrances to its limited edition Man Candles collection. On Tap, which is reminiscent of freshly poured draft beer, and Camouflage, which gives off a woodsy blend of fresh air, golden leaves and oak tree bark.

The two new scents will join three popular scents from last year: MMM, Bacon!; Man Candles Man Town and Riding Mower. The Man Candles collection has proven a big hit with consumers since it first debuted in 2012, according to the company.
WellPet puts focus on finicky felines with latest offering

TEWKSBURY, Mass. — WellPet — a premium pet food company whose portfolio of brands includes Wellness, Old Mother Hubbard, Eagle Pack and Holistic Select — announced the launch of Wellness Divin Duos, a dual-layered, natural wet cat food. The new addition offers felines a protein-rich meal in six grain-free recipes.
Nielsen names U.S. Breakthrough Innovation Winners for 2014

SCHAUMBURG, Ill. — Nielsen last week named the U.S. Breakthrough Innovation Winners for 2014, recognizing products introduced in 2012 that have "met the standards for distinctiveness, relevance and endurance." Three Procter & Gamble brands made the list, including Febreze Car Vent Clip, Tide Pods and ZzzQuil.

This year's winners include:
Woolite introduces new formula

PARSIPPANY, N.J. — Woolite, a brand from Reckitt Benckiser, announced the launch of Woolite Everyday with Fiber-Flex technology. The new detergent formula helps protect clothes from fading and maintains the shape of the fabric and the fiber elasticity, the company said.
Litte Seashell announces summer collection

TORONTO — Little Seashell, a Canada-based designer and manufacturer of greeting cards, announced its summer 2014 collection, which includes three vibrant designs.
C-Line announces new mini binders

MOUNT PROSPECT, Ill. — C-Line Products, a developer and manufacturer or storage, protection and organization products, announced the debut of a new line of binder kits and accessories. The new product line offers a wide range of products and accessories for documents measuring 5 ½-inch by 8 ½-inch in size or smaller.
National Geographic, Live Prepared launch line of emergency preparedness products

SALT LAKE CITY — National Geographic is partnering with Live Prepared, a division of Blue Chip Group and a leader in emergency preparedness, to bring consumers a line of high-quality preparedness products for natural disasters and unexpected events.

The National Geographic collection will make its debut in major retail stores this summer and will consist of six key categories: water, food, first aid, shelter, energy and tools. The retail price of the products ranges from $4.99 to $99.00, according to a company spokesman.