Center Store

Bricks imitate clicks imitate bricks to catch attention, wallet share of omnichannel shopper
According to research, ownership of smartphones and tablets in particular have grown rapidly over the past couple of years, and that has created a multi-headed omnichannel hydra of a customer who retailers across all channels are desperately trying to appease.
Stores stock up on 'As Seen On TV'
There's a lot to like about the As Seen On TV category. It has a sell-through rate between 10% and 20%. Margins also are in the double-digits. Best of all, the products that make it to retail shelves are proven winners.

"Our market model is very sound," said AJ Khubani, CEO of TeleBrands. "As a group of companies, we test market hundreds of products on television, then bring the top 10 to retail. Drug chains are only getting the products that are most successful. They are consumer-tested with a known demand and significant advertising support."

Retailers mark Earth Day with sustainability efforts

LANDOVER, Md. — Giant Food of Landover, Md., is one of several retailers promoting environmental awareness as part of Earth Day Monday, the Ahold USA-owned retailer said.
Tea of a Kind expands distribution to Walgreens, Krogers

LOS ANGELES — Tea of a Kind, a tea beverage company, announced today a wide distribution expansion into retail pharmacies, grocery stores and supermarkets in Northern California, Nevada, Arizona, New Mexico and more.

The product, which recently won Best Ready-to-Drink Tea Beverage at the 2012 Interbev Awards in Las Vegas, utilizes a "Gizmo Closure and Delivery System," a cap technology, which holds fresh, functional ingredients in a nitrogen pressurized chamber until the point of consumption, the company stated.
Mike's Hard Lemonade adds shandy, apple cider, frozen pouches to product line

CHICAGO — Mike's Hard Lemonade is expanding its line of product offerings with the addition of several new entries in the beer and cider categories, the company announced this week.
Stop & Shop highlights sustainability efforts for Earth Day

PURCHASE, N.Y. — Stop & Shop is marking Earth Day on Monday by emphasizing the measures it has taken to reduce its effects on the environment, the Ahold USA-owned supermarket banner said.

Stop & Shop highlighted its efforts to sell sustainably sourced seafood, reducing the environmental effects of its store operations — including adding environmentally friendly design features to stores — and helping customers reduce waste. The chain reiterated its intention to reduce its carbon footprint by 20% by 2015.
Dr Pepper seeks one of a kind fans to feature in upcoming ads

PLANO, Texas — Dr Pepper announced on Monday “Be the Next /1” — a national consumer contest that offers fans the chance to star in upcoming national TV and digital advertising.
Jack Link’s launches new Squatch brand

MINONG, Wis. — Jack Link's announced earlier this month the introduction of a new line of products with packaging and graphics targeted toward the millennial generation.
Dassant Classics introduces premium baking mixes
PORTLAND, Ore. — NorthWest Specialty Baking Mixes announced this week the introduction of new branded baking mixes: Dassant Classics.

The Dassant Classics premium baking mix offering includes:
- Dassant Classics Truffle Brownie Mix (14.5 oz): Dense and fudgy, Dassant Classics Brownie Mix is made with chunks of rich chocolate;
Budweiser introducing bowtie-shaped can in May

ST. LOUIS — On May 6, Budweiser will introduce a new bowtie-shaped aluminum can to hit store shelves.

The new can design is modeled after the company's bowtie label that backs the brand's signature on the sides of cans, bottles and other Budweiser merchandise first introduced in 1956 with a national advertising campaign. The new cans will not replace the traditional Budweiser can.