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ODENTON, Md. — M-Edge is gearing up for back to school with its latest items.

The company said its SuperStylus, which retails for $19.99, is a wide-grip stylus features an ergonomic grip and precise touch to make using a touchscreen device easy for students of any age, the company said. Also new is the SuperShell series of cases that are made with ultra-protective closed-cell foam and high-impact corners and are compatible with such devices as iPhone 4/4S, iPad 2 and 3, and Kindle Fire. The series carries a suggested retail price range from $29.99 to $34.99.

AUSTIN, Texas — Nearly 80% of parents are spending up to $500 for back-to-school shopping, according to a survey by an online coupon site.

RetailMeNot.com announced Tuesday results of a survey that also found more than half of parents prefer to get a head-start on BTS shopping in July and August, rather than waiting until after the school year begins. The study, conducted with Ipsos Public Affairs, surveyed 1,041 adults online who had a child younger than 18 years old from Ipsos and had a 3% margin of error.

OAKLAND, Calif. — Clorox has released a concentrated version of its namesake liquid bleach.

The concentrated Clorox is designed to improve whitening on clothes and significantly reduce the amount of water and plastic used, ultimately helping minimize Clorox bleach's and the company's environmental footprint. The change reduces the typical 96-oz. bleach bottle to a 64-oz. size.

CINCINNATI — Tide is relaunching its Tide plus bleach alternative detergent with a new name.

Tide Vivid White + Bright is designed to communicate the product benefit of keeping white clothing vivid and bright, wash after wash, the brand said. Tide also is releasing Tide Vivid White + Bright Boost, which is designed to give laundry an extra boost for the peskiest of stains.

PLYMOUTH, Mass. — Cool Gear International has introduced its CG Sport line of versatile hydration bottles.

WESTAMPTON, N.J. — A line of cord and cable management products is making its way to retailers nationwide.

Paris Business Products announced it has signed an exclusive license to manufacture and distribute the Dotz brand of cord and cable management products throughout North America. Dotz cord identifiers are designed to take the guesswork out of knowing what cord, cable or wire is in what plug and belongs to what device. Each identifier features a bright color and a preprinted insert, the company said.

AMARILLO, Texas — Merrick Pet Care has introduced a new line of dog food recipes.

WILTON, Conn. — Wisk Deep Clean has tapped its first-ever "sweat ambassador," the laundry brand said.

Rulon Gardner, a U.S. gold and bronze medal Greco-Roman wrestler and NBC television analyst, will allow share his wisdom and philosophy of years both on and off the wrestling mat, from winning a match to removing body oils and sweat from his clothes, Wisk said.