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  • Nature's One seeks to eliminate arsenic from baby formula

    LEWIS CENTER, Ohio — Organic baby formula brand Nature's One said it is committed to minimize or eliminate environmental contaminants, such as arsenic and other heavy metals.

  • Twizzlers promotes release of 'The Amazing Spider-Man' on Facebook

    HERSHEY, Pa. — Twizzlers is celebrating the release of Sony Pictures' "The Amazing Spider-Man" with a new Facebook promotion.

  • Fraction of shoppers determine new CPG's success

    ST. PETERSBURG, Fla. — Just 1-in-67 shoppers, or 1.5%, determine the success of a new product, according to Catalina Marketing's "New Product Report."

  • Fresh & Easy launches Ready to Cook line

    EL SEGUNDO, Calif. — Fresh & Easy has launched a new range of more than 50 preseasoned, ready-to-cook items in stores just in time for the summer grilling season. The Ready to Cook line includes beef, pork, chicken, fish and vegetable options all premarinated or preseasoned, ready to go straight in the skillet, microwave or on the grill.

  • Duck Tape introduces SpongeBob SquarePants pattern

    AVON, Ohio — A duct tape brand has debuted a new duct tape pattern featuring a character from one of Nickelodeon's hit animated series.

    Duck Tape's SpongeBob SquarePants pattern features a bright yellow background with multiple SpongeBob expressions to reflect the character's humor and enthusiasm, the company said. The new tape now is available at retailers nationwide.

  • Friskies looks to help cat owners add excitement to pets' lives

    ST. LOUIS — Friskies has launched a campaign designed to end "cat boredom."

    The brand has launched a movement on its Facebook page, which underscores how Friskies cat treats can add excitement to cats' lives. Additional tools for the fight are available for consumers on the page, including videos, games and surprise giveaways exclusively for Friskies' Facebook fans. What's more, the campaign features a video public service announcement depicting many bored cats that haven't yet discovered the solution.

  • Coconut water sweetens sales

    Sales of coconut water continue to soar. According to a recent report from Mintel, the U.S. market for coconut water was around $350 million in 2011, representing 2% of the total fruit juice and drinks sales. The report suggested that coconut water offers growth opportunity in an otherwise maturing fruit juice/drinks market; in all three outlets, coconut water sales grew by 165% to $59 million during 2010-2011.

  • Frito-Lay to validate, label products as gluten free

    PLANO, Texas — PepsiCo's Frito-Lay North America division is developing a gluten-free validation process for its products as part of a multiyear initiative to assure consumers that many of the company's products are gluten free.

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