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  • Nestle Pure Life brings Hydration Movement to Facebook

    STAMFORD, Conn. — Nestle Pure Life has launched its 2012 Nestle Pure Life Hydration Movement, an extension of the brand's pledge program where more than 99,000 families have made a commitment to swap one sugared beverage a day for water for a year.

  • Pepperidge Farm adds new graham cracker flavor to mix

    NORWALK, Conn. — Pepperidge Farm has expanded its Goldfish brand portfolio with the introduction of a new sweet treat.

    Goldfish Grahams cookies and cream joins the s'mores, vanilla cupcake and fudge brownie graham cracker varieties, the company said. The new flavor is available at major supermarkets, grocery stores and mass merchandisers nationwide for a suggested retail price of $2.39.

  • Sears Holdings offers peek at Q1 earnings

    HOFFMAN ESTATES, Ill. — Sears Holdings, the parent company of Kmart, expects to make a profit of between $155 million and $195 million in first quarter 2012, compared with a $165 million loss in first quarter 2011, the company said Tuesday.

    In a statement released in advance of its annual shareholders meeting Wednesday, Sears Holdings said the profit includes $235 million from the sales of stores in the United States and Canada, which generated $440 million of cash proceeds.

  • SpyRu to make market debut

    CINCINNATI — SpyRu is set to launch this month its new line of high-protein, low-calorie beverages.

  • Heinz's ketchup with balsamic vinegar becomes permanent staple in lineup

    PITTSBURGH — A limited-edition ketchup variety from Heinz will become a full-time member of the brand's lineup.

    The introduction of Heinz Ketchup blended with balsamic vinegar marks the company's first new flavor in nearly a decade. Packaged in a glass 14-oz. bottle and featuring a black and silver label, the ketchup uses traditional Heinz variety tomatoes and special blend of spices but features tangy balsamic vinegar instead of traditional distilled white vinegar to provide a richer flavor.

  • Kashi boosts pledge to produce organic, non-GMO foods

    LA JOLLA, Calif. — Kashi has launched a new initiative that will boost the company's availability of organic and non-GMO foods affirmed by the Non-GMO Project, a leading independent verifier of non-GMO foods.

    By the end of 2014, all existing Kashi GoLean cereals and Kashi Chewy granola bars — representing Kashi's biggest offerings — will be verified by the Non-GMO Project, the company said. Beginning in 2015, all new Kashi foods introduced into the market will contain at least 70% organic ingredients and also will be Non-GMO Project verified.

  • Catalina acquires Modiv Media

    ST. PETERSBURG, Fla. — Catalina Marketing has boosted its portfolio by acquiring a mobile commerce solutions provider.

    The company said the integration of Modiv Media into its business will give brands and retailers the ability to engage shoppers, influence their behavior and boost loyalty with a unique mobile experience that saves shoppers time and money.

  • PepsiCo launches 'Live For Now' global campaign

    PURCHASE, N.Y. — PepsiCo is underscoring its global positioning by launching a new worldwide campaign.

    Designed to invite and inspire Pepsi fans around the world to live life to the fullest, "Live For Now," the company said, reflects the insight that Pepsi fans all around the world desire to capture the excitement of "now." The multiyear campaign — which will include a breadth of global, pop culture platforms — will first launch in the United States and roll out globally throughout 2012.

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