-
PepsiCo launches 'Live For Now' global campaign
PURCHASE, N.Y. — PepsiCo is underscoring its global positioning by launching a new worldwide campaign.
Designed to invite and inspire Pepsi fans around the world to live life to the fullest, "Live For Now," the company said, reflects the insight that Pepsi fans all around the world desire to capture the excitement of "now." The multiyear campaign — which will include a breadth of global, pop culture platforms — will first launch in the United States and roll out globally throughout 2012.
-
SymphonyIRI study: Greater consumer confidence not loosening purse strings
CHICAGO — Consumers’ confidence in their personal finances is returning to levels seen in first quarter 2011, according to SymphonyIRI Group’s latest MarketPulse survey, released Friday. But while confidence remains high, the same consumers remain frugal.