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Food Should Taste Good becomes part of General Mills
MINNEAPOLIS — General Mills has acquired natural snacks company Food Should Taste Good.
The company, General Mills said, will become part of the consumables giant's natural and organic products business, Small Planet Foods.
Terms of the deal were not disclosed, but General Mills noted Food Should Taste Good's founder Pete Lescoe will continue with the business as creative director.
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Mintel: When it comes to ethnic foods, authenticity is key
CHICAGO — Among consumers who eat ethnic food at home, two-thirds of them said authenticity is the utmost important ingredient, according to new Mintel research.
In addition to an authentic flavor, ethnic foodies also emphasized that ethnic food should have the following features: all-natural (49%), premium/gourmet or artisanal (49%) and reduced fat (48%) positional claims, which round out the top characteristics that matter in the purchase decision.