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MELVILLE, N.Y. — Hain Celestial is encouraging consumers to create a two-minute video showcasing the company's Greek yogurt brand.

NEENAH, Wis. — Kimberly-Clark's training pants brand has tapped celebrity mom Alyson Hannigan to inspire parents and toddlers to start potty training with a fun, easy celebration.

CINCINNATI — Procter & Gamble unveiled a larger than expected cost-savings program that involves cutting a total of 5,700 nonmanufacturing jobs in an effort to trim costs by the end of fiscal 2016, said P&G CEO Bob McDonald during the company’s annual Consumer Analyst Group of New York conference in Boca Raton, Fla.

According to published reports, the cuts represent about 10% of P&G’s nonmanufacturing jobs. P&G has about 57,000 nonmanufacturing employees among its total workforce of about 129,000.

WILTON, Conn. — Wisk has expanded its portfolio to include a new line of detergent.

Wisk Deep Clean is a new formula that contains a unique and patented blend of MicroCleaners that is designed to eliminate stains that typically are left behind by detergents, such as body oils and sweat. The Wisk Deep Clean portfolio includes five varieties:

• Wisk Deep Clean original cleans beyond visible stains, attacking the trapped body oils and sweat;

NEW YORK — Online advertising is overtaking print advertising, according to a new video report by David Merrefield on PLMALive.

In 2011, spending on print advertising, which includes both newspapers and magazines, was $36 billion, topping the expenditure of online advertising at $32 billion. However, this year it is projected to reverse. Online advertising spending is likely to rise to $39.2 billion dollars while print is expected to drop under $33.8 billion, according to eMarketer.

BURLINGTON, Vt. — Ben & Jerry’s has gone Greek.

The ice cream brand has introduced a Greek frozen yogurt line that touts the following flavors:

• Strawberry shortcake: Strawberry Greek frozen yogurt with shortbread pieces;

• Raspberry fudge chunk: Raspberry Greek frozen yogurt with fudge chunks

• Banana peanut butter: Banana Greek frozen yogurt with peanut butter swirls; and

PURCHASE, N.Y. — Diet Mountain Dew has tapped NASCAR driver Dale Earnhardt Jr. for a new campaign that highlights the 2012 NASCAR season.

ARDMORE, Pa. — Laundry detergent brand Dropps is expanding to include fabric softener.

The company, known for its convenient toss-and-go system, has brought the same concept to its new fabric softener pacs, which are convenient in-wash softeners and scent boosters that soften, scent and protect clothes.

Dropps fabric softener pacs can be used in all washers and are available in lavender, orange blossom and wild orchid scents. Dropps said the product will be launched next month.