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Healthier snacking raises the nutritional bar
The business of nutritional bars is booming, with 9-of-the-top-10 brands trending at a double-digit annual growth rate. And that one bar not growing in double digits is the No. 1-selling bar — General Mills’ Fiber One — by a margin of more than $60 million in annual sales. Sales of Fiber One are up 7.3%, according to SymphonyIRI Group for the 52 weeks ended Sept. 4 across food, drug and mass (excluding Walmart).