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Food trips to nontraditional stores — mass, dollar, drug — on rise
NEW YORK — A recent consumer survey released by AlixPartners found that a little more than half of all consumers (51%) identify a traditional grocery retailer as their point of destination when making a grocery trip. Such mass merchants as Walmart are capturing 30% of those trips, and the continued emphasis on fresh in the drug channel has drawn 5% of those trips into the mainstream pharmacy.
Dollar stores, another channel that has in the past few years made a significant push into food items, also draws 5% of all grocery trips.
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Kraft announces second annual Huddle to Fight Hunger initiative
NORTHFIELD, Ill. — Kraft Foods once again is on a mission to donate meals to Feeding America through the company's second annual hunger relief campaign.
Kraft, along with its brands, have commenced the second annual Huddle to Fight Hunger initiative, which encourages Americans to generate meal donations for Feeding America through several social media initiatives, including Facebook and Twitter. This year, Kraft is looking to donate 25 million meals, up 4 million meals from its 2010 efforts.