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Report: Dr Pepper to roll out 10-calorie drink
PLANO, Texas — According to published reports, Dr Pepper is gearing up to launch a 10-calorie beverage targeted at male consumers.
The move by Dr Pepper for Dr Pepper Ten — a product that the company hopes will reach 25- to 34-year-old men — is similar to such competitors as Coca-Cola and Pepsi, which omitted "diet" from their respective Coke Zero and Pepsi Max products, perhaps betting that the word carries a negative connotation.
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Making it 'mio': Kraft to launch liquid water enhancers
NORTHFIELD, Ill. — As part of its focus to drive growth among product categories, Kraft Foods said that the company is gearing up to introduce new liquid water enhancers.
Kraft Foods North America president, Tony Vernon, said that the company's MiO liquid water enhancers mark its largest beverage brand introduction in a decade. The idea is that with a few droplets, bland water can be transformed into a zero-calorie flavored beverage.