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  • Mars unveils 2011 holiday lineup

    HACKETTSTOWN, N.J. — As the holiday season comes to a close, Mars Chocolate North America already is unveiling its winter holiday offerings for 2011.

    Mars said it is expanding its M&M's and Dove brands with seasonal candies that capture the holiday spirit, including new gifting displays for retailers.

    New products include such items as M&M's stocking tin ornaments, which are filled with M&M’s milk chocolate candies, and Dove silky and smooth truffles, available in milk and dark chocolate.

  • Kashi expands cereal lineup with Golden Goodness

    LA JOLLA, Calif. — Kashi announced the latest new cereal addition to its line of all natural foods.

    Kashi Golden Goodness combines Kashi's seven whole grain blend and sweet corn, which are baked into flakes and clusters that are sweetened with a touch of honey and molasses.

    Kashi Golden Goodness cereal now is available in grocery stores nationwide for a suggested retail price of $3.99.

  • Raising the nutrition bar pays off

    Dollar sales in the snack/granola bar category have grown nearly 8% in the past year, according to Sue Viamari, editor of Symphony­IRI Group’s Times and Trends report.

    
“Growth is being driven by strong performance by nutrition/intrinsic health value bars and granola bars, which climbed 15.6% and 7% during that time period,” she said. Breakfast/cereal bars posted flat sales for the year.


  • ReportersNotebook — General Merchandise, 2/28/11

    SUPPLIER NEWS — Marcal has reformulated its Small Steps line, which is made of 100% recycled paper, the company said. Marcal Small Steps paper towels now are stronger when wet, while Marcal Small Steps two-ply bath tissue is softer. The company also will reformulate its facial tissues.



  • TeleBrands introduces three new 'As Seen On TV' products

    NEW YORK — TeleBrands, a developer of "As Seen On TV" products, has introduced three new innovations.

    The lineup includes:

    • Pasta Boat, a 5-in-1 pasta cooker that cooks, strains, serves, steams and serves. Complete with stay-cool handles, the steamer rack can be used to steam potatoes or vegetables right in the microwave. Pasta Boat cooks pasta in approximately 18 minutes and carries a suggested retail price of $9.99;

  • Walgreens, Supervalu brew biz with beer

    CHICAGO — The real question behind the introductions of a store-brand beer from both Walgreens and Supervalu is whether or not the new brews will be hits by year’s end. In other words, can Big Flats 1901 and Buck Range Light be to beer what Trader Joe’s Two-Buck-Chuck was to wine?


  • ReportersNotebook — Consumables, 2/28/11

    SUPPLIER NEWS — Australian winemaker Daryl Groom and Walgreens have launched a new table wine blend in line with American Heart Month. Colby Red, which was developed in partnership with Treasury Wine Estates, is dedicated to raising awareness for heart disease. The wine is named after Groom’s son, who was born with a hole in his heart and has undergone multiple surgeries to treat the defect.

  • From screens to shelves, direct-response is a hit

    Move over Snuggie and ShamWow — more direct-response products are coming to retail.

    
“Over the past five years, there’s been an explosion of these products at retail,” said Tom Haire, editor of Response Magazine, a publication that covers the direct-response industry. “Retailers see products that fly off the shelves because they’ve been advertised so heavily, and manufacturers see an opportunity to extend the life of the brand.”

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