Center Store

EAST HANOVER, N.J. — It seems that Facebook users love Oreo.

PLEASANTON, Calif. — Safeway on Wednesday introduced its new SimpleNutrition program, an in-store shelf tag system that makes it easier for shoppers to find better nutrition choices among foods and beverages. The SimpleNutrition green shelf tags on qualifying items are located throughout the store next to Safeway’s everyday low prices and club card specials.

CINCINNATI — Procter & Gamble's Bounty brand has partnered with PTO Today, an organization focused on filling unmet school needs through parent-teaching partnerships to promote clean, creative learning environments nationwide.

The "We Love Our School" week, which kicked off Monday, offers participating schools a Bounty Clean Kit with enough Bounty and Mr. Clean product to clean all of their classrooms. The cleaning program is helping to mobilize volunteers in 1,000 schools and 2,500 classrooms nationwide.

CINCINNATI — Procter & Gamble is extending its Have You Tried This Yet? campaign through a partnership with the League of United Latin American Citizens.

Have You Tried This Yet? (¿Ya Probaste Esto?) will be supported through Entre Comadres, a multibrand platform created as a partnership between P&G and LULAC, one of the largest, national nonprofit Hispanic organizations. P&G will implement posters and product samples at participating laundromats and check cashing centers in select locations throughout Los Angeles, Dallas and Houston.

LAKEVILLE-MIDDLEBORO, Mass. — Ocean Spray is getting bubbly.

The juice brand said its new sparkling juice drinks will be available in two original and diet flavors, cranberry and pomegranate blueberry, and are made with 70% real fruit juice and no added sugar, artificial colors or preservatives. A serving of Ocean Spray sparkling juice is 90 calories, while Ocean Spray diet sparkling is 10 calories per serving.

MINNEAPOLIS — Pop singer Lady Gaga has partnered with mass merchandise retailer Target to allow customers to pre-order a deluxe edition of her new album, “Born This Way.” Customers can order the album through Target and download the title track for free at Target.com/Gaga until Feb. 26.

NEW YORK — Mega Brands is building up its Mega Bloks brand with a new lineup of preschool toys.

This year's Mega Bloks preschool construction toy launch includes:

• The 3-in-1 Build 'n Go walker, which is designed to grow with a child as he or she progresses from crawling to walking. It does triple duty as a wagon, walker and building platform;

• The Tub Town collection, which is a series of big storage containers filled with fun building blocks featuring such classic play themes as farm, princess and dragons; and

IRVING, Texas — Hostess has added a new member to its line of squiggle-topped cupcakes.

New pink strawberry cupcakes will feature delicious strawberry-flavored icing, Hostess' signature creme filling and the icing squiggle on top.

Each 15-oz. package includes eight individually wrapped cupcakes and will be available at retailers nationwide.