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Lifeway Foods celebrates anniversary with new beverage
MORTON GROVE, Ill. — Lifeway Foods is kicking off its 25th anniversary with a new birthday-cake flavor of its creamy, smoothie-like beverage.
Lifeway's Kefir birthday-cake-flavored smoothie, which features probiotics, will be adorned with special 25th anniversary packaging and celebrated with a nationwide promotional tour.
Lifeway's Kefir line is available at more than 5,000 retailers nationwide.
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Post kicks off tour
PARSIPPANY, N.J. — Post Foods is inviting consumers to “join the whole-grain resolution” with its latest campaign.
The cereal company said it is bringing an interactive tractor display to several major cities, including New York, Los Angeles, Tampa, San Diego and Orlando throughout January and February. The goal: to teach consumers why ingredients in such cereals as Post Shredded Wheat, Grape-Nuts and Post Raisin Bran give you an advantage in the morning.