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P&G unites innovation with value for multipronged campaign
NEW YORK In response to a national survey, which found that many women often are disappointed with their purchase of household products and desire more product innovation, Procter & Gamble has developed the multipronged “Have You Tried This Yet?” campaign as a way to highlight the manufacturer’s newer, more unique products. As part of the campaign, P&G opened to the public on Oct. 22 an interactive pop-up store in New York to drive awareness and product trials.
(Click here to view photos of P&G's New York pop-up store.)
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NACDS encourages members to use RollStream's CEN to assure CPSIA compliance
ALEXANDRIA, Va. A group representing the nation's chain pharmacies alerted retailers and manufacturers Thursday about a new rule, part of the Consumer Product Safety Improvement Act, that requires tracking labels on certain products.