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AUSTIN, Texas Genesis Today has launched a new advertising campaign for its line of superfruit juices.

This multichannel campaign, which includes print, broadcast, out-of-home and online spots, will encourage consumers to rethink their usual morning glass of orange juice through bold taglines that include: "Orange Juice Had A Good Run" and "Our Juice Can Beat Up Your Juice."

BIRMINGHAM, Ala. Parents looking to take the fright out of shopping for Halloween candy can look no further than Indie Candy, a maker of all-natural, allergen-free candy.

All of Indie Candy's products are created in a facility free of wheat/gluten, casein/dairy, tree nuts, peanuts, shellfish, fish, soy and eggs, the company said. Indie Candy offers such Halloween candy as:

BOCA RATON, Fla. ClearLite's line of eco-friendly lightbulbs now is available at a Midwest supermarket chain.

ClearLite's ArmorLite bulbs, which provide earth-friendly, energy-saving “natural” lighting, are available at Roundy's as well as the chain's Pick ‘n Save, Copps Food Center and Rainbow Foods banners.

Roundy's operates 154 stores in Minnesota and Wisconsin.

WASHINGTON Milk drinkers are more likely to lose weight than those who skip drinking milk when on a diet, a study published in the American Journal of Clinical Nutrition suggested.

ATLANTA Newell Rubbermaid has launched a microfiber spray mop that cleans floors while saving money.

BENSALEM, Pa. Zero Technologies' new filter pitcher has received a special certification from the Water Quality Association for the reduction of copper found in tap water.

The company said that since water can pick up dissolved solids, including copper and lead, as it travels through numerous pipes to the faucet, its ZeroWater filter pitcher can eliminate such potentially dangerous levels from being consumed, with patented five-stage, dual ion-exchange water filtration technology.

OAKLAND, Calif. Liquid-Plumr has launched a specially formulated clog remover that eliminates the toughest clogs in seven minutes.