The SweeTarts “Be Both” campaign is meant to champion Generation Z by celebrating the intersection of their passions, expressions and tastes, the brand said.
As millennial parents focus on what‘s in their children’s food, manufacturers have a two-fold job — attracting and delighting young consumers, while offering parents peace of mind.
Synergy Group‘s Bill Pizzico discusses the opportunity that food service presents for drug chains — if they commit to tackling potential hurdles in a straightforward manner.