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How to target impulse purchases in store
Freshly prepared foods, nutritional drinks/supplements, cosmetics and frozen foods are the best opportunities for drug store retailers looking to cash in on customer impulse purchases at brick-and-mortar locations. For example, consumers are 9.4% more likely to purchase frozen foods on impulse in stores compared with online, Nielsen revealed in its inaugural “Understanding Today’s Omnishopper” report released last month.
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Unilever to acquire condiment company Sir Kensington’s
ENGLEWOOD CLIFFS, N.J. — Unilever on Wednesday announced that it had struck an agreement to acquire New York-based condiment company Sir Kensington’s. The brand is a leader in condiments sold in the natural and organic space, Unilever said.
The Sir Kensington’s product line has grown since its launch in 2010 to include mustard, ketchup, mayonnaise and a vegan mayonnaise made from aquafaba called Fabanaise.