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  • ShopRite expands ‘free fruit’ program

    KEASBEY, N.J. — ShopRite on Wednesday announced it has expanded the “free fruit” program it launched earlier this year in select stores, to now include five additional stores located in Pennsylvania and New Jersey that are owned and operated by ShopRite of Hunterdon County (New Jersey).

    Under the program, kids 12 and younger receive a free banana, clementine or other seasonal fruit while shopping with a parent or guardian. The fruits are located in the produce aisle, and the program is overseen by the supermarket’s team of in-store dietitians.

  • Malibu to move beyond rum with beer launch

    STAMFORD, Conn. — Malibu, the brand best known for its flavored rum, is looking to break into the beer space later this year. The company said Malibu Beer would be launching in select cities starting May 1, imported to the United States by US Beverage under exclusive licensing.

  • World’s oldest brewery intros beer based on 1950s label

    MOUNT PLEASANT, S.C. — Bavarian State Brewery Weihenstephan is bringing a blast from the past to the beer aisle this month with the release of its limited-release Kristallweizenbock.

    The 7.5%-alcohol-by-volume weizenbock is inspired by an old label from the 1950s found in the vault of Weihenstephan — which is the world’s oldest brewery, operating since 1040.

  • Survey: Labels make it hard for shoppers to find healthy foods they want
    CHICAGO — Transparency research firm Label Insight this week released the results of its 2017 Shopper Trends Survey, which found that, though shoppers are interested in healthy options, they have a hard time telling if a product meets their needs from the label. 
     

  • Mountain Dew introduces Mtn Dew Label Series

    PURCHASE, N.Y. — Mountain Dew, capitalizing on the success of its Mtn Dew Black Label — a dark berry-flavored soda it launched last year — is launching the Mtn Dew Label Series, a line of premium sodas crafted with distinctive flavors and herbal and citrus bitters.

    The new products under the Label Series will be the citrus-flavored Mtn Dew White Label and the apple-kiwi-flavored Mtn Dew Green Label.

  • Mars to reinvest in supply chain, launches M&M’s Spotlight concert series

    HACKETTSTOWN, N.J. — Mars is making a big reinvestment in its U.S. manufacturing. The company on Thursday announced a $70 million investment that it says would add roughly 250 jobs at various sites across the country and ensuring that 95% of its chocolate products are made in the United States.

  • Guinness intros Irish Wheat

    DUBLIN — Guinness is gearing up for summer with the launch of its latest beer. Guinness Irish Wheat is brewed in Dublin’s Open Gate Brewery, where Guinness brewers explore new recipes and adjust old ones.

  • TreeHouse Foods onboards former Walgreens group VP as chief strategy officer

    OAK BROOK, Ill. — Moe Alkemade, former Walgreens group VP/general manager for convenience, will join private brand manufacturer TreeHouse Foods as SVP and chief strategy officer, effective April 24, the company announced Tuesday.

    He will report to Sam Reed, TreeHouse chairman and CEO. The move reunites Alkemade with Rachel Bishop, who joined Treehouse from Walgreens in 2014.

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