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  • Poland Spring highlights local greatness with new ad campaign

    STAMFORD, Conn. — Nestle Waters North America’s Poland Spring brand this week unveiled its new “Greatness Springs from Here” marketing campaign, which focuses on the northeast, which is where the water brand is sourced. The campaign highlights local people who make a positive impact on their communities through their passion.

  • Hi-Chew releases spring mix flavor assortment bag
    IRVINE, Calif. — Morinaga America on Tuesday announced the debut of its limited-edition Hi-Chew Spring Mix bag in time for Easter. The bag contains three flavors: strawberry, green apple and mango. 
     

  • Twix debuts new packaging around #LeftTwix, #RightTwix campaign

  • The Soulfull Project uses sales to fight hunger

    CAMDEN, N.J. — Hot cereal start-up The Soulfull Project is working to fight hunger through sales of its multi-grain cereal. The company donates a serving of its 4 Grain Blend product to regional food banks for each serving sold.

    The company recently attended at Natural Products Expo West in Anaheim, Calif., where it donated to a food bank for each sample given out, totaling 2,729 by the end of the expo. The company matched that number and is donating 5,458 servings of its 4 Grain Blend to more than 200 food banks nationwide.

  • Report: Walgreens boasts two exclusive Pringles flavors

  • Oberto rolls out revamped recipes, new packaging
    SEATTLE — Oberto Beef Jerky and James Beard Award-winning chef Mark Miller have come together to revamp the company’s recipes for its best-selling flavors. The new recipes of Oberto’s original, teriyaki, peppered beef and spicy sweet jerky have hit stores this year. 
     
    The new recipes and the collaboration were a result of consumer testing to figure out what made the “perfect jerky,” and rounds of experiments in the kitchen and with consumers, the company said. 
     

  • Kind debuts several offerings at Product Expo West
    ANAHEIM, Calif. — Kind Snacks rolled out several new offerings recently at Product Expo West, including new flavors and formulations for some of its products. 
     
    The company has revamped its Strong and Kind line, Sweet and Spicy, to include10 g of plant protein from almonds, pumpkin seeds and pea protein. The changes include such original flavors as jalapeño and Thai sweet chili, as well as new additions Korean chili BBQ, chipotle honey mustard and sweet cayenne BBQ. Sweet and Spicy will be available later this month. 

  • Hotbox Roasters intros Nitro Cold Brew
    LONGMONT, Colo. — Coffee company Hotbox Roasters is rolling out its new high-octane Nitro Cold Brew, a 12-oz. canned coffee drink with 420 mg of caffeine. 
     
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