Consumables

CHICAGO — Phusion Projects’ Four Loko brand is introducing its latest series of products, the Bartender Series of its flavored malt beverages. The company said the Bartender Series is aimed at delivering the taste and experience of a mixed drink in the ready-to-drink category.

The Bartender Series — taken from drinks made by professional bartenders — currently has three flavors — Blue Mofo, Purple Hooter and Pink Scorpion, whose can designs are inspired by graffiti art.

AUSTIN, Texas — New consumer insights from Amplify Snack Brands and the Center for Generational Kinetics is highlighting the role millennials are playing in fueling the growth of better-for-you snacking.

AUSTIN, Texas — Small-batch beverage brand Moonshine Sweet Tea has landed its largest national account yet. The company announced Wednesday that it would be available in 1,472 Target stores, being sold in the front-store “Café Coolers” section.

PENSAUKEN, N.J. — Churros are coming to the frozen food aisle. J&J Snack Foods on Tuesday announced the launch of Pillsbury Churro Bites, as part of its partnership with General Mills.

The 8-oz. retail package of the churro bites features 20 pieces ready to heat and eat. Additionally, the company will be selling a 1-lb., 4.25-oz. club pack nationally in a leading club warehouse store.

HACKETTSTOWN, N.J. — As the highly anticipated “Guardians of the Galaxy Vol. 2” is set to hit theaters, the Mars Chocolate North America is continuing its collaboration with Marvel ahead of the film’s May 5 premiere.

The company is rolling out several marketing initiatives, including the M&M’s commercial above, featuring the iconic Red and Yellow M&M’s watching the new movie.

CHICAGO — GSK Consumer Healthcare's Flonase allergy remedy dominated IRI's 2016 New Product Pacesetters report, which represents a benchmark analysis of exceptional first-year CPG sales success for newly launched products, across the non-foods category with $316.5 million in sales. Meanwhile, Dean Foods' DairyPure, an antibiotic-free food, soared to the top of the food and beverages list with $1.2 billion in sales, according to the report released last week.

FLORHAM PARK, N.J. — Gerber Products has introduced a new delivery method for its organic and Grabbers pouches. The products in both lines will now feature the company’s Smart Flow Spout, which it says was developed through consumer research that showed parents wanted a pouch that could help reduce mess.