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  • Similac introduces first-ever mix-ins for toddler foods

    ABBOTT PARK, Ill. -- Leading baby brand Similac is launching a new supplement that is designed to mix into toddlers' favorite foods like yogurt, oatmeal and macaroni and cheese.

  • Market Track taps Nielsen exec to bolster analytics offer

    CHICAGO - Market Track on Thursday named Dennis Moore as the company’s new president.
     
    Moore joins Market Track having spent the last 12 years in various leadership positions at Nielsen, where he was most recently president of Nielsen’s professional services division. Market Track was looking to bolster leadership with a strong industry veteran that could harness the firm’s big data assets to shape how advertisers, marketers and brands use this data to improve the return on their marketing investments.
  • Nestle calls on FDA to issue lower sodium targets

    WASHINGTON -- Nestle, the world's largest food and beverage company, announced Thursday it is accelerating sodium reduction efforts and is calling on the FDA to issue new voluntary targets.

    Nestle says it is committed to helping people consume no more than 2,000 milligrams of sodium per day, as recommended by the World Health Organization (WHO) – a target that is lower than the current U.S. Dietary Guidelines recommendation of 2,300 milligrams per day.

  • Pepsi brings emoji fever to beverage aisle

    PURCHASE, N.Y. -- Pepsi has kicked off an unprecedented global campaign that speaks to consumers in today's most popular language: Emoji.

    The brand's PepsiMoji campaign invites fans across the U.S. to #SayItWithPepsi this summer. Emoji-clad bottles and cans are already hitting stores, where over 1 billion bottles and cans around the world will feature the emojis.

  • Barefoot launches wine spritzer in cans

    MODESTO, Calif. -- Growing wine brand Barefoot is giving wine drinkers a reason to look forward to summer with the launch of Barefoot Refresh Spritzers in convenient and portable cans.

  • Parents on a mission to disrupt the frozen novelty aisle

    LAGUNA BEACH, Calif. -- A Southern California brand committed to "Putting Fruit First" has expanded product distribution for its frozen fruit bar line to almost 100 stores across the U.S.

    Modern Pop frozen fruit bars are primarily made from fruit. The idea originated after founders and new parents, Julie and Brad Podolec, failed at several attempts to find a frozen fruit bar they felt comfortable giving their teething infant. Options in their grocer's freezers fell short. They contained too much sugar, not enough fruit and too many hard to pronounce ingredients.

  • M&M's unveils new X-Men campaign, merchandise

    HACKETTSTOWN, N.J. -- Mars Chocolate North America is leveraging the popularity of its venerable M&M's brand by launching a new campaign tied to the new "X-Men: Apocalypse" movie, which premieres May 27.

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