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Report: Mars launches Snickers, Mars protein bars in UK
Mars is looking to leverage the popularity of protein bars by launching two new protein bars under its Mars and Snickers brands in the UK. According to UK newspaper the Express, the two new bars are just 200 calories and have the nutritional profile you would expect from a protein bar (but with the taste of a Snickers or Mars bar). (Express)
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AdAge: Budweiser makes patriotic packaging play
Budweiser, which has dressed bottles in stars and stripes in previous summers, is poised to make one of its biggest patriotic plays yet. According to a report in AdAge, the brand has sought approval for new labels that replace the Budweiser name with "America," according to a filing with the Alcohol and Tobacco Tax and Trade Bureau. (AdAge)