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Lay's issues last call for chip contest submissions
DALLAS — Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, has issued a last call for submissions in its search for its next potato chip flavor. Fans now have less than a month to submit their "Do Us A Flavor" contest submissions for a chance to win the $1 million grand prize.
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Consumers seek more novelty, seasonal options
Where would the candy category be without seasonal merchandise? Seasonal candy sales are a driving force in the category, with seasonal period sales accounting for 55% of the confectionary pie, according to the National Confectioners Association. Unique seasonal in-and-out items shaped and colored specifically for a season represent 22% of category sales. In 2014, NCA estimates that seasonal candy sales will account for $7 billion.