Consumables

MINNEAPOLIS — Fiber One wants to help consumers stick to their New Year's goals with the introduction of a new cereal, the company said.

Fiber One launched Fiber One Protein, a granola cereal that's available in two flavors — Maple Brown Sugar and Cranberry Almond. Each serving of Fiber One Protein delivers 10g of protein when served with milk, as well as 20% of daily value of fiber.

GURNEE, Ill. — Weiman Products, a manufacturer of specialty cleaning products whose portfolio includes Weiman Cook Top Cleaner and Weiman Leather Wipes, has acquired from the Homax Group the Goo Gone, Magic, Stone Care International, Natural Magic, OOPS! Paint Remover and Gonzo brands.

STRATHAM, N.H — Lindt has announced a line of new offerings, including the company's signature Lindor truffles, just in time for Valentine's Day.

Highlights from the chocolatier include:

HACKETTSTOWN, N.J — M&M's World in Times Square and WFAN, a 24-hour all-sports radio station, will partner to offer a live broadcast for more than 12 hours each day from Monday, Jan. 27 to Friday, Jan. 31.

Fans and visitors to the store will be able to watch the broadcast from Boomer & Carton, Benigno & Roberts and Mike Francesa, complete with their athlete and celebrity guests, when the store opens at 9 a.m. Boomer & Carton will begin their show at 6 a.m.

NEW YORK — M&M's brand character Yellow will steal the spotlight in a new 30-second commercial in the first half of Super Bowl XLVIII, Mars Chocolate said.

Yellow was first introduced to consumers, along with M&M's Peanut, in 1954. In the time since, he has become a fan-favorite across the nation, but often plays a supporting role to his fellow candy Red, according to the company.

The commercial, created by BBDO New York, will remain a mystery until Super Bowl Sunday, but fans can catch a teaser on the M&M's Facebook page.

IRVINE, Calif. — True Drinks, a beverage provider, has launched a multi-pack sales unit for AquaBall Naturally Flavored Water. The pack contains six individual, 12-oz. bottles and is available in four flavors: Berry, Fruit Punch, Grape and Orange.

"AquaBall Naturally Flavored Water has become a national brand and this is a natural component of the brand's evolution" Lance Leonard, CEO of True Drinks, said. "The time is right for us to expand our portfolio and generate line extensions to include pack-size variations."

PLANO, TX — 7 Up announced that it is partnering with Project 7 — a company dedicated to making "products for good" — to give consumers the opportunity to give back to people and local communities around the world.

CHICO, Calif. — R.W. Knudsen Family on Wednesday announced the debut of Nature's Peak, a line of juice blends.