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Wrigley plans caffeinated gum launch next month
CHICAGO — Wm. Wrigley Jr. Co. is launching a new chewing gum that comes with a kick.
The chewing gum maker, part of Mars, plans to introduce Alert Energy Caffeine Gum next month, with full distribution expected this summer. The gum, which the company will launch at convenience stores, supermarkets and mass merchandisers, is designed for adults aged 25 to 49 who use caffeine for energy and want a portable product that lets them control caffeine intake, the company said.
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Birds Eye to share marketing strategy, introduce new products at Partnership for a Healthier America summit
PARSIPPANY, N.J. — Pinaccle Foods brand Birds Eye has encouraged kids to eat their vegetables while simultaneously increasing its sales — and health advocates are taking notice. The frozen vegetable brand was invited to share its strategy at the Partnership for a Healthier America's 2013 Building a Healthier Future Summit this week.