Consumables

STAMFORD, Conn. — Nestle Pure Life has launched its 2012 Nestle Pure Life Hydration Movement, an extension of the brand's pledge program where more than 99,000 families have made a commitment to swap one sugared beverage a day for water for a year.

CINCINNATI — SpyRu is set to launch this month its new line of high-protein, low-calorie beverages.

PITTSBURGH — A limited-edition ketchup variety from Heinz will become a full-time member of the brand's lineup.

The introduction of Heinz Ketchup blended with balsamic vinegar marks the company's first new flavor in nearly a decade. Packaged in a glass 14-oz. bottle and featuring a black and silver label, the ketchup uses traditional Heinz variety tomatoes and special blend of spices but features tangy balsamic vinegar instead of traditional distilled white vinegar to provide a richer flavor.

ST. PETERSBURG, Fla. — Catalina Marketing has boosted its portfolio by acquiring a mobile commerce solutions provider.

The company said the integration of Modiv Media into its business will give brands and retailers the ability to engage shoppers, influence their behavior and boost loyalty with a unique mobile experience that saves shoppers time and money.

PURCHASE, N.Y. — PepsiCo is underscoring its global positioning by launching a new worldwide campaign.

Designed to invite and inspire Pepsi fans around the world to live life to the fullest, "Live For Now," the company said, reflects the insight that Pepsi fans all around the world desire to capture the excitement of "now." The multiyear campaign — which will include a breadth of global, pop culture platforms — will first launch in the United States and roll out globally throughout 2012.

CHICAGO — Consumers’ confidence in their personal finances is returning to levels seen in first quarter 2011, according to SymphonyIRI Group’s latest MarketPulse survey, released Friday. But while confidence remains high, the same consumers remain frugal.

FLORHAM PARK, N.J. — Ciao Bella officially has rolled out its line of frozen Greek yogurt to retailers nationwide.

Adonia's line of naturally better-for-you desserts includes a variety to Ciao Bella's signature flavors, the company said. The line includes 14-oz. containers (in blueberry, espresso, key lime, mango, peach, raspberry and vanilla flavors) and yogurt bars (in blueberry and vanilla and peach and vanilla flavor combinations). All products are under 130 calories, fat free and contain 9 g of protein per serving.

LA JOLLA, Calif. — Kashi has launched a new initiative that will boost the company's availability of organic and non-GMO foods affirmed by the Non-GMO Project, a leading independent verifier of non-GMO foods.

By the end of 2014, all existing Kashi GoLean cereals and Kashi Chewy granola bars — representing Kashi's biggest offerings — will be verified by the Non-GMO Project, the company said. Beginning in 2015, all new Kashi foods introduced into the market will contain at least 70% organic ingredients and also will be Non-GMO Project verified.