Consumables

AUSTIN, Minn. — Hormel Foods has introduced a spokescharacter for its Spam brand.

Sir Can-A-Lot, a 2.5-in. tall knight "provides an engaging presence that highlights the playful and down-to-earth personality that makes the Spam brand both unique and timeless," Spam product manager Nicole Behne said. "The campaign features him ridding not only mealtimes of boredom, but also helping consumers 'break the monotony.'"

PRINCETON, N.J. — Church & Dwight has bolstered its OxiClean brand to include a first-of-its-kind dishwashing booster.

OxiClean dishwashing booster features a unique multi-action formula that is designed to remove cloudy film, food particles, spots and streaks that detergent alone can leave behind. Church & Dwight said the product was designed as a result of a new requirement for dishwasher detergents to be free of phosphates. The company also noted that phosphate-free detergents may leave behind a cloudy film that can build up over time.

CHICAGO — Quaker Oats is expanding its Quaker Oatmeal Squares cereal to include a new flavor.

The brand said the new honey nut flavor joins the roster of brown sugar, cinnamon and golden maple varieties.

As part of the launch, Quaker Oats is promoting the new flavor on the Quaker Oatmeal Squares Facebook page and encourages users to "like" the page to receive a free sample of Quaker Oatmeal Squares' newest flavor and can help up to 10 friends earn a free sample of the brown sugar variety.

ST. LOUIS — Budweiser is letting consumers trace the origins of its beer to one of the company's 12 U.S. breweries through a new digital campaign that is integrated with Budweiser beer packaging.

LA JOLLA, Calif. — Kashi has introduced frozen entrées to its lineup of products.

The company's new Steam Meals include chicken fettuccine, sesame chicken, roasted garlic chicken farfalle and spinach and artichoke pasta. Each variety features Kashi's Seven Whole Grain blend and use microwave steam to heat the food in just minutes.

Kashi Steam Meals are available in 9.5-oz. single-serve bags and carry a suggested retail price of $3.99.

NEW ORLEANS — Zatarain's is looking to jazz up the frozen food category with the launch of a new line.

The brand has launched Meals for Two frozen entrées, which can be prepared in a skillet or microwave. Each entrée contains 24-oz. of premium meats, rice or pasta, fresh vegetables and seasonings.

BLOOMINGTON, Minn. — A frozen pizza brand has reformulated the sauce used in its Brick Oven pizza varieties.

Freschetta said the sauce used on its pizzas now feature sea salt and olive oil. In the brand's Brick Oven line, the five Italian cheese, pepperoni and Italian style cheese, zesty Italian style supreme, spinach and mushroom, and three meat medley varieties now feature sea salt and olive oil. The sea salt and olive oil sauce will be incorporated into the Naturally Rising line of Freschetta pizzas later this year, the company noted.

NORTHFIELD, Ill. — Sandwich cookie Oreo is celebrating a milestone this March: its 100th birthday.