Consumables

NEENAH, Wis. — Kimberly-Clark's training pants brand has tapped celebrity mom Alyson Hannigan to inspire parents and toddlers to start potty training with a fun, easy celebration.

CINCINNATI — Procter & Gamble unveiled a larger than expected cost-savings program that involves cutting a total of 5,700 nonmanufacturing jobs in an effort to trim costs by the end of fiscal 2016, said P&G CEO Bob McDonald during the company’s annual Consumer Analyst Group of New York conference in Boca Raton, Fla.

According to published reports, the cuts represent about 10% of P&G’s nonmanufacturing jobs. P&G has about 57,000 nonmanufacturing employees among its total workforce of about 129,000.

BURLINGTON, Vt. — Ben & Jerry’s has gone Greek.

The ice cream brand has introduced a Greek frozen yogurt line that touts the following flavors:

• Strawberry shortcake: Strawberry Greek frozen yogurt with shortbread pieces;

• Raspberry fudge chunk: Raspberry Greek frozen yogurt with fudge chunks

• Banana peanut butter: Banana Greek frozen yogurt with peanut butter swirls; and

NEW YORK — Online advertising is overtaking print advertising, according to a new video report by David Merrefield on PLMALive.

In 2011, spending on print advertising, which includes both newspapers and magazines, was $36 billion, topping the expenditure of online advertising at $32 billion. However, this year it is projected to reverse. Online advertising spending is likely to rise to $39.2 billion dollars while print is expected to drop under $33.8 billion, according to eMarketer.

PURCHASE, N.Y. — Diet Mountain Dew has tapped NASCAR driver Dale Earnhardt Jr. for a new campaign that highlights the 2012 NASCAR season.

CHICAGO — New research from Mintel suggested that the number of consumers that are gluten-intolerant/sensitive or have been diagnosed with celiac disease should be much greater.

MOUNTAIN VIEW, Calif. — Coupons.com on Thursday announced the appointment of Dawn Lepore, former chairman and CEO of Drugstore.com, to its board of directors.

“Dawn is a widely admired business leader and e-commerce trail blazer,” Coupons.com founder and CEO Steven Boal said. “Her leadership, expertise in building successful online businesses and experience as a board member of such companies as eBay, Walmart and The New York Times Co. will be a great asset to us as we continue to rapidly grow our business.”

BATTLE CREEK, Mich. — Kellogg's announced the rollout of nearly two dozen products in the United States, including new additions to its cereals, snacks and frozen foods portfolios.

For the cereal category, Kellogg's has introduced the following items:

• Krave cereal, which features a multigrain shell with a chocolate inside. Available in chocolate and double chocolate, the cereal already has distribution in Europe;

• Crunchy Nut Caramel Nut cereal, the newest addition to the Crunchy Nut brand;