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YoCrunch kicks off integrated marketing campaign
NEW YORK — YoCrunch has rolled out a new integrated marketing campaign that seeks to increase brand awareness.
The company's "It's YoCrunch Time!" campaign highlights the fact that its products, which combine yogurt and such toppings as granola, M&M's, Reese's Pieces and more, can be enjoyed as a snack at any time of the day. The campaign was designed by Fathom Communications.
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Lance introduces four cheese Captain's Wafers
CHARLOTTE, N.C. — Lance is reaching out to cheese lovers with a new variety of Captain's Wafers.
The company said that its latest Captain's Wafers product is a four-cheese blend of cheddar, mozzarella, parmesan and bleu cheese, paired with two baked crackers. The new four cheese Captain's Wafers replace the brand's smoke house cheddar variety.
Four cheese Captain's Wafers are sold in 8-count homepacks and are available at major grocery retailers and Walmart with a suggested retail of $2.99.