Consumables

NORWICH, N.Y. — Chobani has captured the U.S. yogurt market as the leading brand in the category, according to SymphonyIRI Group data.

The Greek yogurt brand surpassed such competitors as Yoplait and Dannon, according to SymphonyIRI’s InfoScan Review, which examined the last 12 weeks of sales, ended March 20, across food, drug and mass (excluding Walmart).

What's more, SymphonyIRI recently named Chobani as one of the most successful food and beverage consumer packaged goods brands of 2010.

PARSIPPANY, N.J. — Lysol, a Reckitt Benckiser brand, is looking to help allergy sufferers this spring.

The brand announced that it has tapped pediatrician and author Laura Jana, as well as Lysol microbiologist Joe Rubino, to help identify allergen triggers and ways to avoid them. The two star in Lysol's "Allergy-Proofing Your Home" video series, which can be viewed here.

CAMDEN, N.J. — A former Walmart VP has joined Campbell Soup as its VP corporate development.

In this new role, Raymond Liguori will be responsible for Campbell's efforts in the areas of mergers and acquisitions, strategic alliances and joint ventures. He will report to Craig Owens, Campbell's CFO and chief administrative officer.

WHITE PLAINS, N.Y. — Evian has brought back its Live Young campaign with a new commercial and an interactive user experience.

The water brand said that its Baby Inside commercial will feature portraits of people wearing Evian's Baby Inside T-shirts, which are edited together in a flipbook-style commercial. Additionally, an interactive, user-generated version of the commercial will be released online at LetsBabyDance.evian.com and via an iPhone application, where users can become actors in the video.

BOULDER, Colo. — Izze has expanded its line of 50-calorie sparkling juices, the company announced Tuesday.

New low-calorie Izzue Esque sparkling watermelon flavor hit store shelves this month. With the new flavor, the Izze Esque lineup now features four flavors, including sparkling black raspberry, sparkling limon and sparkling mandarin.

Izze Esque is available nationwide in Whole Foods Market, as well as in select grocery stores, for a suggested retail price of $1.39 to $1.69 per bottle or $4.99 to $5.49 per four-pack.

BALA CYNWYD, Pa. — The maker of Skinny Water achieved a 67% increase in earnings and sold nearly 1 million cases for 2010, compared with the year-ago period.

ENGLEWOOD CLIFFS, N.J. — In honor of America's sandwich fans, two mayonnaise brands have teamed up with a celebrity chef to share sandwich-making tips, tricks, techniques and secrets.

SAN RAFAEL, Calif. — Annie Chun's has introduced soup singles that include ramen noodles and gourmet sauce, serving as an alternative to dry or canned soups.