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Navarro gets in on private-label game with Vida Mia line
MIAMI — The push by retailers to offer and promote private-label brands remains strong as Navarro Discount Pharmacies unveiled its own private-label brand of Hispanic products across a range of categories, including beauty, over the counter, food, body and baby.
The new Vida Mia ("my life") line will feature bilingual packaging. It is being launched under Magellan Distribution Solutions, a wholesale and export company that is a wholly owned subsidiary of Navarro.
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Kellogg's unites FiberPlus with Eggo
BATTLE CREEK, Mich. — Kellogg's has brought together its FiberPlus and Eggo brands.
New Eggo FiberPlus waffles offer a satisfying 35% of the daily recommended value in every serving, Kellogg's said. The new waffles will be available in buttermilk and chocolate chip varieties.
"Eggo FiberPlus Waffles offer a simply delicious taste that consumers have come to expect from Eggo. Now they also provide the added nutrition benefits of fiber," said Cathy Schneck, VP marketing at Kellogg Frozen Foods.